I created All For Her from a place of love and need, both for myself and my best friend.

If you know me, it’s likely you know Chloe. We have been best friends for 7 years, she’s basically a sister at this point. Chloe suffers from sever scalp psoriasis and I’ve struggled with an itchy, dry, flaking scalp for years. Watching her struggle to find a product that offered her relief while dealing with my own discomfort made me realise how overlooked scalp care really is.

I wanted to create something gentle, nourishing and free from harsh chemicals. A product that could offer real relief and while it’s not a cure, it’s designed to soothe, calm, and help manage the sting, itch and flakes.

With kind, scalp-loving ingredients, our oil supports a healthier scalp, because healthy hair starts at the root. When your scalp is nourished, balanced and cared for, it creates the perfect canvas for healthy, luscious hair to grow.

This is more than just another hair product - it’s care in a bottle. I created All For Her so everyone can enjoy - no gatekeeping here, just good scalp care for everyone! I hope it brings you the comfort it brought us.

Love always, Laura, Rory & The All For Her Team x